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Atlanta Checker Cab and TLPA Team in the Battle Against Breast Cancer

"Pink Ride" to Start in Atlanta: Atlanta Checker Cab 'Goes Pink' for Breast Cancer Awareness
Pink Ride(ATLANTA, Georgia)—Stand up against breast cancer simply by sitting down—in a specially designated “pink” vehicle operated by Atlanta Checker Cab.

For the entire month of October, Atlanta Checker Cab has designated one of its vehicles in a pink color, and will donate $1 from each fare toward breast cancer research in the fight against breast cancer. There is no additional cost to passengers, and drivers are not allowed to accept donations.

The fundraising efforts is part of the first-ever international “Pink Ride” effort spearheaded by the Taxicab, Limousine & Paratransit Association (TLPA) a global association of for-hire vehicle fleet owners representing 1,100 companies.

“Every time a passenger rides in our pink car, from October 1 through October 31, we’ll automatically donate $1 to the fight against breast cancer,” company owner Rick Hewatt says. At the end of the month, Hewatt will announce the organization that will be the recipient of the funds raised.

“Every one of us has a story about someone we know with breast cancer,” Hewatt says. “Yes, we hope to raise money.

But I also hope that people see this vehicle and are spurred on to do something on their own, whether that be doing their own fundraiser, helping out a friend with breast cancer, or maybe even just making sure they or a loved one get themselves screened.”

Hewatt will announce the organization that will receive the money raised at the end of the month. Hundreds of taxicabs, limousines and paratransit vehicles from North America, Europe and as far away as Australia, will participate in the “Pink Ride” effort initiated by TLPA, the world’s largest and oldest professional association of forhire vehicle fleet operators.

“Our members represent 100,000 vehicles on the road today, so we already have a tremendous presence and
visibility out there in the public, all across America and, in fact, around the world,” said TLPA CEO Alfred LaGasse.

“We’re encouraging our members to harness that visibility to try to make a difference. This is our first year of doing this in our almost 100-year history. We hope for a lot of participation among our members.”

Established in 1917, the Taxicab, Limousine & Paratransit Association (TLPA) is a non-profit trade association of and for the private passenger transportation industry. Its extensive membership spans the globe to include 1,100 taxicab companies, executive sedan and limousine services, airport shuttle fleets, non-emergency medical transportation companies, and paratransit services. For more information, please visit

Pink Ride


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